Brand identity is how the company wants to portray its business. It is how it feels that it should be perceived in the consumers’ market. While doing business in the UAE, creating a brand identity means you are applying your brand values to visual elements that you will use further to promote your business.
This identity is created through various activities and marketing materials such as print materials such as reports, flyers, brochures, product packaging, signage, stationery, apparel etc.
Creating a professional and unique brand identity is crucial as part of a robust branding strategy. But it requires a lot of research and attention to create a style that positively correlates with your company’s message.
Thus, if you’re in UAE, it is better to outsource this task to expert branding companies in UAE, to create a compelling business image of your company in the market.
Benefits of having a powerful brand identity
There are several benefits a company can enjoy while having a powerful brand identity.
1. Price premium
Have you considered why people are willing to pay more for products owned by big brands? While these products are more or like the same with a few exceptional or additional properties, their brand name is the reason why people pay more for these products. In short, if you want your prospects to pay for your products, you have to give them a reason. So they can perceive your offerings worth expense.
2. It offers a perception of quality
It is an irrefutable fact that you get what you are paying for. If one product costs more than a similar product, you might think it is of higher quality.
But, this is not necessarily true. Most of the times, certain low-cost products have comparatively high quality, but clients don’t prefer it because of an unrecognized brand.
Simply put, there may not be a big difference between what you are offering and what your business rivals are offering.
But, with a rightly created brand identity by professional branding companies in UAE, you can set a perception of quality in your clients’ eyes.
3. It gives your business a unique standing in the market
The business market is becoming crowded day by day. Only those companies are managing sales that have devised appropriate ways to differentiate their company and its offerings from their competitors.
Thus, if you have set an image of quality in the eyes of your clients, this perceived quality will help you differentiate your business in the market.
4. Offers you customers loyalty
Powerful brand name and logo gives you a loyal customer base, who will market your brand via referring your products to their family and friends.
And this loyalty will even be transferred to next generations. In short, a powerful brand image sticks in your prospects’ minds.
5. It makes your business credible
Owning business credibility is one of the essential benefits of business branding. No client will be buying your products until you have set a credible reputation for your company. And this reputation you can earn through wisely branding your business.
Parting Note!
Simply put, a well-branded business specially in economy like UAE is perceived as experienced and trustworthy by the consumers, and it positions your company with the well-established enterprises.
Here you can take help from branding companies in UAE; they will not only create a professional brand identity for your business but also offers loyalty in the face of your clients.
Design and Branding 