It is a common phenomenon that people usually purchase famous products and services. Why is it so? It is because they have a favorable impression of those products in their minds. Therefore, a few popular products enjoy hegemony owing to their strong brand image among the communities.
However, from the perspective of corporate business, the concept of brand and branding is highly complex. It is because business organizations have to consider a number of factors to set a defined track for brand creation.
It might be a surprise for many people, but even the selection of color has an impact on the customers. It is evident from the fact that the red color used for some brands have an exciting effect on the consumers while the green color has a thrilling impression.
Nevertheless, a clear understanding of the branding elements can help the organizations to devise their company’s brand plan. However, many organizations especially in UAE don’t have adequate expertise. It is the reason that business companies generally hire branding companies in UAE in order to devise their strategy comprehensively.
According to Jeff Bezos (CEO of Amazon)
“The company’s brand impression is just like the individual’s reputation. The good reputation can only be earned by trying the things differently not hard. However, hold patience because people will notice your brand after a considerable time.”
Design and Branding 